How to Protect a Trademarked Name


A trademark is a legally protected symbol, word, or phrase that identifies and distinguishes the source of goods or services. If you have a trademarked name, it’s important to take steps to protect it from infringement and unauthorized use.

Conduct a Trademark Search

Before registering a trademark, it is important to conduct a thorough search. This is to ensure that the name is not already in use or too similar to an existing trademark. You can do this by searching the USPTO database. You can also hire a trademark attorney to conduct a search on your behalf.

Register your Trademark

Once you have determined that your trademarked name is available, it’s important to register it with the USPTO. This will provide you with legal protection and the exclusive right to use the trademarked name in connection with the goods and services specified in the registration.

Use your Trademark Consistently

Consistent use of your trademarked name is crucial in maintaining and strengthening your trademark rights. This means using your trademarked name consistently in all marketing and advertising materials, on your website, and in all other business communications.

Monitor for Infringement

It’s important to regularly monitor for potential infringement of your trademarked name. This can be done by conducting regular searches of the USPTO database, monitoring social media and online marketplaces, and keeping an eye out for any unauthorized use of your trademarked name.

Take Action Against Infringement

If you suspect that your trademarked name is being infringed upon, it’s important to take action quickly. This can include sending a cease and desist letter, filing a complaint with the USPTO, or taking legal action against the infringing party.

Renew your Trademark

Trademarks must be renewed every ten years to maintain their legal protection. It is important to keep track of the expiration date and renew your trademark on time to avoid losing your legal rights.


Protecting a trademarked name is an ongoing process that requires consistent monitoring, enforcement, and maintenance. It’s important to conduct a thorough trademark search, register your trademark, use your trademark consistently, monitor for infringement, take action against infringement, and renew your trademark on time.

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