How to Register a Brand Name Under a Company

Introduction

A brand name is a unique name, phrase, or symbol used to identify a company or product. In order to register a brand name under a company, there are several steps that must be taken to ensure that the name is legally protected and exclusive to your business.

Conduct a Trademark Search

The first step in registering a brand name under a company is to conduct a trademark search. This involves searching the United States Patent and Trademark Office (USPTO) database to ensure that the brand name is not already in use or too similar to an existing trademark. This can also be done by hiring a trademark attorney to conduct a search on your behalf.

Choose a Unique Brand Name

Once you have determined that your brand name is available, it’s important to choose a unique name that is not already in use by another company. The brand name should be easy to remember, easy to spell, and easy to pronounce. Additionally, it should be able to be used in different forms of media, including print, digital and audio.

File a Trademark Application

After you have chosen a unique brand name, you will need to file a trademark application with the USPTO. This application should include the brand name, the goods or services it will be used in connection with, and a representation of the brand name, such as a logo.

Wait for Approval

The USPTO will review your trademark application and will either approve or deny it. If your application is approved, your brand name will be officially registered and protected under trademark law.

Use the Brand Name Consistently

Consistent use of your brand name is crucial in maintaining and strengthening your trademark rights. This means using your brand name consistently in all marketing and advertising materials, on your website, and in all other business communications.

Monitor for Infringement

It’s important to regularly monitor for potential infringement of your brand name. This can be done by conducting regular searches of the USPTO database, monitoring social media and online marketplaces, and keeping an eye out for any unauthorized use of your brand name.

Take Action Against Infringement

If you suspect that your brand name is being infringed upon, it’s important to take action quickly. This can include sending a cease and desist letter, filing a complaint with the USPTO, or taking legal action against the infringing party.

Renew your Trademark

Trademarks must be renewed every ten years to maintain their legal protection. It is important to keep track of the expiration date and renew your trademark on time to avoid losing your legal rights.

Conclusion

Registering a brand name under a company is a process that requires consistent monitoring, enforcement, and maintenance. It’s important to conduct a thorough trademark search, choose a unique brand name, file a trademark application, wait for approval, use the brand name consistently, monitor for infringement, take action against infringement and renew your trademark on time.